A revolutionary dishwasher. A powerful story.


The Challenge

Generate global positioning for the first major advance in dishwashing in 40 years.

The Journey

A customized path from building – sharing animations, positioning directions & features with prospective consumers – to refinement in the US, Germany & France.  

THE WIN

CE created A GLOBAL POSITIONING, PRODUCT FEATURES & GO-TO-MARKET PLAN. THE REVOLUTIONARY SAMSUNG WATERWALL™ DEBUTED AT CES IN 2014, AND IS SOLD IN THE US, GERMANy, South korea, south africa, canada, australia and the united kingdom.