Samsung Family Hub 2-lowsat.jpg
photo-1428471226620-c2698eadf413.jpg
BANNER SIZED_Oreo-Thins lowsat.png
P3---USE-THIS-IMAGEspecks.jpg

Case Studies


SCROLL DOWN

Case Studies


Samsung Family Hub 2-lowsat.jpg

Samsung Family Hub


Samsung Family Hub


Elevating the centerpiece of the kitchen through next-generation technology


The Challenge

explore opportunities for a tech-forward refrigerator in the 21st-century home.

The Journey

A deep dive into the latest internet-of-things technology, including: in-store research; interviews with innovators and thought-leaders; leading-edge consumer groups.

developed positioning; value proposition and target profile; key ux scenarios.

THE WIN

samsung family hub launched at ces 2016, wins 8 awards including mashable's 'best tech of ces.' In 2017, the Family Hub line expanded to 10 models.

photo-1428471226620-c2698eadf413.jpg

COLGATE MAX FRESH


COLGATE MAX FRESH


A fresh take on fresh breath for Millennials.


THE CHALLENGE

Bring the max fresh brand to the next level.

THE journey

deep dives with leading-edge millennials & experts revealed the emotional energy & multiple dimensions of confidence that come from a clean, fresh mouth.

THE win

colgate max fresh cool scrub & max fresh shockwave launched, & the brand deepened its connection to millennial consumers.

BANNER SIZED_Oreo-Thins lowsat.png

Oreo Thins


Oreo Thins


Less filling = less guilt.


THE CHALLENGE

develop breakthrough global innovations within the permissible indulgence territory for an iconic mondelez cookie brand.

THE journey

in exploring the 'magic of oreos' with consumers, we discovered that better-for-you claims and buzzwords (e.g. organic, natural, short list of ingredients, etc.) were not relevant, as bfy-leaning consumers still want a recognizable oreo experience.

THE win

oreo thins, which delivers the unmistakable flavor and fun consumers know and love in a new, lighter way. a successful 2014 launch in china ($40m in the first 8 months) was followed by a 2015 bow in the us.

P3---USE-THIS-IMAGEspecks.jpg

Oscar Mayer P3


NIELSEN BREAKTHROUGH INNOVATION AWARD 2016

Oscar Mayer P3


NIELSEN BREAKTHROUGH INNOVATION AWARD 2016

Going back to basics to create a powerful new snack brand.


THE challenge

create an on-trend, on-the-go brand for adults.

THE journey

A broad exploratory with active-lifestyle consumers uncovered the desire for protein snacks grounded in simple, real food.

THE WIN

the p3 brand launched in early 2014, and now features a robust range including originals with meat, cheese & nuts, new nut clusters and new grilled snackers. In 2016 NIelsen gave p3 its coveted breakthrough innovation award for new products that produce impressive launch numbers, create new value in their category and see strong sales into their second year.


Some of our other success stories include: