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Case Studies


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Case Studies


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lamb weston CRISPY ON DELIVERY


lamb weston CRISPY ON DELIVERY


A total system for elevating the delivered fry experience.


The Challenge

The rise of 3rd party delivery apps (Uber Eats, Grubhub, etc.) is driving increased restaurant delivery, creating a challenge for French fries which notoriously don’t travel well.

The Journey

• On-the-ground exploration of restaurant delivery that followed the path of fries from kitchen fryer to delivery to consumer, including operator visits and delivery ride-alongs

• Conducted in-home consumer ethnographies to identify key pain points and unmet needs

• Identified strategic insights and opportunities related to both packaging and fry recipe

The Win

In 2018 Lamb Weston launched Crispy on Delivery, a comprehensive system for maximizing the freshness of delivered fries, including a revolutionary new coated fry recipe, a new patent-pending cardboard pack with upper and lower air holes for improved ventilation, and specialized training and support for delivery personnel.

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Samsung Family Hub


Samsung Family Hub


Elevating the centerpiece of the kitchen through next-generation technology


The Challenge

Explore opportunities for a tech-forward refrigerator in the 21st-century home.

The Journey

A deep dive into the latest internet-of-things technology, including: in-store research; interviews with innovators and thought-leaders; leading-edge consumer groups.

developed positioning; value proposition and target profile; key ux scenarios.

THE WIN

Samsung Family Hub launched at CES 2016, wins 8 awards including Mashable's 'Best Tech of CES.' In 2017, the Family Hub line expanded to 10 models.

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Quaker Morning Go-Kit


Quaker Morning Go-Kit


A more complete, convenient and delicious way to get nourishing morning fuel.


THE challenge

Identify new morning solutions within emerging global need-states.

THE journey

Through ethnographies, creativity groups, expert interviews & marketplace visits in Shanghai, Mexico City, New York City & Sao Paulo, we identified the need for sustaining morning nourishment that reflects:

  • Macro nutrient balance

  • Variety of tastes and textures

  • Away-from-home convenience

THE WIN

Quaker Morning Go-Kit launched in 2018, in varieties like raisin nut & seed trail mix + Quaker banana honey nut breakfast flats + vanilla Greek nonfat yogurt.

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Oreo Thins


Oreo Thins


Less filling = less guilt.


THE CHALLENGE

Develop breakthrough global innovations within the permissible indulgence territory for an iconic Mondelez cookie brand.

THE journey

In exploring the 'Magic of Oreos' with consumers, we discovered that better-for-you claims and buzzwords (e.g. organic, natural, short list of ingredients, etc.) were not relevant, as BFY-leaning consumers still want a recognizable Oreo experience.

THE win

Oreo Thins, which delivers the unmistakable flavor and fun consumers know and love in a new, lighter way. A successful 2014 launch in China ($40m in the first 8 months) was followed by a 2015 bow in the US.

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COLGATE MAX FRESH


COLGATE MAX FRESH


A fresh take on fresh breath for Millennials.


THE CHALLENGE

Bring the Max Fresh brand to the next level.

THE journey

Deep dives with leading-edge millennials & experts revealed the emotional energy & multiple dimensions of confidence that come from a clean, fresh mouth.

THE win

Colgate Max Fresh Cool Scrub & Max Fresh Shockwave launched, & the brand deepened its connection to millennial consumers.

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Oscar Mayer P3


NIELSEN BREAKTHROUGH INNOVATION AWARD 2016

Oscar Mayer P3


NIELSEN BREAKTHROUGH INNOVATION AWARD 2016

Going back to basics to create a powerful new snack brand.


THE challenge

Create an on-trend, on-the-go brand for adults.

THE journey

A broad exploratory with active-lifestyle consumers uncovered the desire for protein snacks grounded in simple, real food.

THE WIN

The P3 brand launched in early 2014, and now features a robust range including originals with Meat, Cheese & Nuts, new Nut Clusters and new Grilled Snackers. In 2016 Nielsen gave P3 its coveted Breakthrough Innovation Award for new products that produce impressive launch numbers, create new value in their category and see strong sales into their second year.


Some of our other success stories include: