With the Super Bowl coming up this Sunday, we find our thoughts turning to salty, crunchy snacks. Fortunately, we're not the only ones: everyone seems to have a new idea that elevates, transforms or even parodies the humble chip. Below are some of our favorite examples of real (and tongue-in-cheek) crunchy snack innovation - perhaps they'll spark some creative ideas for your own party.

London now boasts a restaurant that serves chips - er, crisps - exclusively. It's called, somewhat confusingly, HipChips, but we assure you that they're talking about the crunchy stuff, not fries. Grub Street has the lowdown.

Taco Bell is once again stretching the bounds of Tex-Mex, this time with a nacho chip made entirely from chicken. The Volcano Crispy Chicken Chip is currently being tested only in Knoxville, Tennessee, so start booking those flights.

Looking for something a little higher-end?  Swedish brewery St. Eriks has launched a potato chip designed to pair perfectly with their premium beers. And it comes with a premium price tag: roughly $55 for precisely 5 chips, nestled in a very handsome gift box. They're currently sold out, but perhaps you can snag a pack or two for next year's party.

Tostitos has chosen to focus not on the chip itself, this year, but the bag: their limited-edition Super Bowl bag features a built-in alcohol detector (it can't officially be called a breathalyzer), and can even call you an Uber in case you've overindulged.

And, only fitting as the last item on our list, is FailChips, a brand of chips that have been pre-crushed. If you love those bottom-of-the-bag bits, just tear off the corner of the FailChip package and pour them right into your mouth. Sadly, this one is just a parody brand created by Mail Chimp as part of a marketing campaign. But we do think they've really hit on something here...