Globally, there are about 1.8 billion people between the ages of 10 and 24 - the largest youth population in history. This is Generation Z, and their interests, aspirations and fears have already begun to shape our world.
From Snapchat to Tumblr, emoji to meme culture, Generation Z speaks in images. Understanding the coded meaning in a viral pic represents a form of social acceptance that transcends all borders.
Gen Z is stressed – from the global refugee crisis to the new emphasis on STEM and Common Core education, this generation feels the weight of the world on their shoulders. And it manifests in unexpected ways – even in fashion, with the rise of cozy, reassuring looks like Normcore and Athleisure.
Food is an obsession for this generation. They watched Millennials build food truck empires and transform Sriracha into a mainstream phenomenon, and they see it as completely natural to spend their disposable income on the most unusual, authentic, flavorful meals – and share them with their friends.
Ready to learn more about these second-generation digital natives?