A recent article in Packaging World examines the world of printed electronics, or PE, which stand ready to revolutionize product packaging. Using ultra-thin electronics and power supplies, they can be used to add flash to items on store shelves (check out Bombay Sapphire's awesome phosphorescent box) or even automatically update to display the freshness of the product contained within.

We hear about unusual new packaging innovations every once in a while, and to be honest, most of them seem to fizzle for one reason or another before they reach shelves. But PE could be different - check out the video embedded in Packaging World's article, showing some Gillette Fusion packages recently sighted at a Walgreen's in Boston that appear to be using PE. The future could be coming sooner than we think.