Eye Sightings

The Consumer Eyes Blog

Tag: Sociology

Taking Social Shopping to the Next Level

It's old news that Starbucks patrons can use gift cards loaded onto their iPhones to pay for lattes - but one programmer has turned the feature into a fascinating social experiment. That man, Jonathan Stark, decided to see what would happen if he made his gift card entirely public; anyone can download his card onto their phone (get it for yourself here) and use it to pay for their coffee. Of course, with his card info entirely public, anyone can also choose to put money back into the card.