Eye Sightings

The Consumer Eyes Blog

Instagram Pulls In Brands

More food and beverage companies are turning to Instagram.

The rationale: text is boring, pics can allow consumers to share curated stories. An added plus is that people feel more connected to a brand when their picture is posted versus a comment that may not stand out from the rest.

“Dunkin’ Donuts has a fan-centric approach to all of the social media sites and our presence on Instagram is a result of our fans who take and share beautiful photos capturing their daily ritual of stopping into Dunkin’ Donuts,” said Scott Hudler, vice president of Global Consumer Engagement for Dunkin’ Brands.

Having a presence on Instagram may soon become a must-do, as it is with Facebook and Twitter.