Eye Sightings

Deep-Fried Butter on a Stick

On our visit to the Iowa State Fair, we were lucky enough to come across one intrepid soul willing to try what was undoubtedly the most-hyped new food at this year’s fair – deep fried butter on a stick. How did it turn out? You’ll just have to watch…

EYES ON THE ROAD: Our Favorite State Fair Food Stands

We’re finally back from the Iowa State Fair, ready to hit the gym and eat some salad. As we reminisce over our favorite deep-fried treats, we thought we’d put together a gallery of some of the food stands we encountered – everything from classic Midwestern comfort food to the truly out-there. Check out the gallery above!

EYES ON THE ROAD: Consumer Eyes Visits the Iowa State Fair

There’s nothing quite like the state fair – and no one, arguably, has a better state fair than Iowa. From the livestock shows to the deep-fried food, to the yodeling contests, to the world-famous butter cow, the Iowa State Fair is a great American tradition. As citified New Yorkers, it’s a tradition we don’t often have an opportunity to take part in – but this year we decided to attend. We’ll be taking photos, tweeting and recording interviews with vendors, visitors, competitors and experts – and we’ll be passing all the insights on to you!

Parking Smart '09

Living in a world of flashy smart products – smart cars, smart phones, smart TVs – it can be easy to lose sight of how much the new technologies can bring to even utterly prosaic items. A perfect example? The lowly parking meter.

Top Dog in the Skies

The Gap Year

With the season of graduations just behind us, it’s the perfect time to look at a trend we’ve been watching for a few years now, one that may just be poised to become a key feature in the lives of today’s younger consumers.

Part-Time Puppies

Cheerfully Childfrees

Consumer Eyes is proud to announce our latest publication, the eye guide, vol.2: eye types! Inside you'll find dozens of compelling, multi-dimensional consumer portraits we call Eye Types. Eye Types such as Cheerfully Childfrees. These couples have made one decision that defines their existence... they've decided kids are not for them. With (usually) two incomes at their disposal, Cheerfully Childfrees have the time and money to generally spoil themselves rotten. Whatever you do, don't pity the Cheerfully Childfrees for missing the joys of parenthood.

Eye Types: Journey Learners

Trading in posh hotels for barebones spas or retreats, Journey Learners, no matter how lavish their lifestyle in everyday life, use their vacation time to explore what they have inside. They'll even participate in demanding physical challenges in the name of discovering who they truly are.

More than 2.2 million people in North America went to retreat centers last year in search of a vacation for the soul (double the number who attended five years ago!) and, according to a Gallup poll, 78% of Americans today are seeking spiritual growth, up from 20% in 1994.

Eye Types: Clutch Potatoes

Some Americans spend so much of their lives in their cars that they qualify as Clutch Potatoes. They're always seeking new ways to make the most of the time they spend in their 4-wheeled dominion, and thanks to drive-through ATMs, fast food and fully-reclinable seats for easy napping they've got fewer and fewer reasons to leave the driver's seat.

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