Eye Sightings

The Consumer Eyes Blog

Category: Marketing & Retail

It Takes Green to Be Green

The C-Types are making some noise! To see what people are saying, check out the July 23 issue of AdAge. Among the celebrity C-Type role models flagged in the magazine is Al Gore, aspirational icon for E-litists.

The Ultimate Business Beach Book

Looking for something to read at the beach that’s a little more illuminating than the back of your sun block? Forgive us for bragging, but let us suggest: “Karma Queens, Geek Gods & Innerpreneurs” by Consumer Eyes founder Ron Rentel with Joe Zellnik.
 

Shop Dropping

If you take a product from the store without paying, that’s shoplifting. But if you put something into a store without telling? That’s shop dropping, and it’s a movement gaining steam around the country.
 

A Taste of Sunshine

Here at Consumer Eyes we're as anxious as anyone to escape winter's bitter cold. But rather than packing our bags for a weekend in the Bahamas, we simply let our taste buds do the traveling. In our latest category sampling (we conduct these internal sessions regularly, to ensure that we stay au courant) we tasted around thirty varieties of citrus fruits, from Melogold Pummelos to Dweet Tangors.

You Are What You Don't Wear

New York is currently in the grip of Fashion Week, when designers decree what’s a “must have” and what’s a “toss out.” There’s one fashion trend, however, which wants to remind us that while fashion may be disposable, clothing materials aren’t (or shouldn’t be).
 

Bartering Is Back

It's the oldest type of human transaction...well, practically. Person A's goods (or services) traded for person B's. Participants barter till both sides are satisfied. No need for money (or personal checks, or gold doubloons, or wampum beads). Just commerce in its simplest form, as practiced centuries ago. So guess what's suddenly hip, and surprisingly high end? That's right. Bartering is back, a hot trend for summer 2006!

Beer for Bags

Two Consumer Classics Get New Looks

Forget keeping up with the Joneses. These days, it's about keeping up with McDonalds' clean and friendly, more modern new look, and their new commitment to giving every visitor a better interactive experience. Consumer Eyes is proud to announce we're with them every step of the way.
 

The Nose Knows

As the summer heats up, and the air in the city fills with scents both sweet and...well, not so sweet, we thought the time was ripe to see what's making news in nose-land. We sniffed around, and here's some of what we found.

Focused Fragrances:

Eye Types: Pet Pamperers

Consumer Eyes is proud to announce our latest publication, the eye guide, vol.2: eye types! Inside you'll find dozens of compelling, multi-dimensional consumer portraits we call Eye Types.

Eye Types such as Pet Pamperers.

Eye Types: HyperParents

Consumer Eyes is proud to announce our latest publication, the eye guide, vol.2: eye types! Inside you'll find dozens of compelling, multi-dimensional consumer portraits we call Eye Types.

Eye Types such as HyperParents.

Parenting has always been a nervous business. But HyperParents are consumers willing to try or buy absolutely anything they think will keep their child safe, or raise him or her above the common horde. Favorite products and services include:

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