Remember the excitement and joy you felt as a kid when you’d hear the song heralding the arrival of the ice cream truck? Now an L.A. hipster has reinvented the experience in a way that even grown-ups can enjoy.
It’s the time of year when the sky’s default color is gray and the doldrums start to take over. In February, who doesn’t need a pick-me-up? We think it’s the perfect moment to check in on the increasing caffeination of – well, almost everything it seems. What started with the coffee and energy drink revolution has now spread far beyond the beverage category.
In the 80s it was designer jeans, in the 90s it was designer coffees. Consumers have long used brands as tools of self-definition, so it should come as no surprise that in the 00s, some folks are deciding that what’s good in this life should be good for the next. Here’s how some consumers are making the leap from lifestyle brands to brands for the afterlife:
The C-Types are making some noise! To see what people are saying, check out the July 23 issue of AdAge. Among the celebrity C-Type role models flagged in the magazine is Al Gore, aspirational icon for E-litists.
Here at Consumer Eyes we're as anxious as anyone to escape winter's bitter cold. But rather than packing our bags for a weekend in the Bahamas, we simply let our taste buds do the traveling. In our latest category sampling (we conduct these internal sessions regularly, to ensure that we stay au courant) we tasted around thirty varieties of citrus fruits, from Melogold Pummelos to Dweet Tangors.
It's the oldest type of human transaction...well, practically. Person A's goods (or services) traded for person B's. Participants barter till both sides are satisfied. No need for money (or personal checks, or gold doubloons, or wampum beads). Just commerce in its simplest form, as practiced centuries ago. So guess what's suddenly hip, and surprisingly high end? That's right. Bartering is back, a hot trend for summer 2006!
Beer for Bags