Eye Sightings

The Consumer Eyes Blog

Category: Marketing & Retail

The Ears Have It

In a world where everyone seems to have the same iPod, what’s a status-hungry, badge-seeking hipster supposed to do? Focus on how the music gets from iPod to ear.

High Fashion

Dispatch from the Burger Revolution

It’s one of the enduring food stories of our time-- the reinvention of the once-humble cheeseburger. Every city now seems to be taking its own regional tastes and styles and exploring them in burger form.

Pacific Theatre

All About Pancakes

It's said that during tough economic times people turn to classic comfort foods. If so, it looks like the culinary star of this downturn might just be the humble pancake, which is suddenly everywhere you look. Some of our recent pancake sightings:

Slappy Cakes: Make Your Own Pancake Restaurant

Onward and Upward

Back in 2000, a British graphic designer rediscovered a forgotten poster made during WW2. Before you knew it, the poster's slogan "Keep Calm and Carry On" found it's way to walls 21st century walls everywhere... not to mention mugs, tote bags, change purses and tee shirts. It seemed to crystallize a sentiment felt by a lot of people living through a tumultuous decade.

Soda, Candy... and a Whole Lot More

When it comes to vending machines, Japan has the rest of the world beat. The country boasts over 5 million (one for every 23 people!) selling everything from socks to noodles and more. Still, even in the United States, a new generation of machines is bringing a new level of customization and convenience to the vending category. Some of our favorites:

Customizable Coke and Ice Cream

Everything's Coming Up Rosé

For some reason, drinkers in the U.S. are suddenly blushing... at least when it comes to their choice of wine. Compared to France (where rosé wines, also known as blush or pink, regularly outsell white), American consumers have long viewed rosé as something of a poor relation to "real" wine. Which makes its current popularity all the more extraordinary.

Frustration-Free Packaging

It’s a simple idea – but one with multiple benefits. And one that can be applied across myriad categories.

Last week Amazon.com announced something new, and just in time for the holidays: Frustration-Free&trade Packaging. What that means is products that don’t arrive in impossible-to-open clamshells, or in plastic shrink wraps inside of trays inside of boxes all twisted together with wire ties.

Back to School Tech Cool

It’s that time of year again. The beach has given way to the classroom. But the days of sending your child off to school with some freshly sharpened No. 2 pencils and a new three-ring binder are long gone. These days, progressive schools are turning to ‘smart boards’ as a teaching tool, and tech marketers are targeting returning scholars with a crop of fun and cool new technologies for use in the home or classroom. Here’s a roundup of just a few:

A New Service Just for Kids

Kids’ healthcare needs are different from those of adults. That’s a no-brainer. So the question isn’t why open a pharmacy/drugstore just for kids, it’s why it took so long for someone to do it.
 

The UnFancy Food Show

Americans are growing increasingly sophisticated in their food tastes. One sign of this has been the extraordinary growth of farmers' markets/greenmarkets around the country. But it begs the question: if greenmarkets are now mainstream, then what’s leading edge?

We found one answer to that this past Sunday at the 2nd Annual UnFancy Food Show in Brooklyn. The show was a direct reaction to what its founders see as the increasing commodification of New York greenmarkets, as well as the gargantuan Fancy Food Show (which opened at New York’s Javits Convention Center the same day).

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