Eye Sightings

The Consumer Eyes Blog

Category: Marketing & Retail

An Easy-Bake Oven for All

The internet is abuzz with the news that Hasbro will be releasing new non-gender-specific colors of its Easy-Bake Oven. The move was apparently already underway at the toymaker when a 13-year-old girl in New Jersey created an online petition that garnered over 400,000 signatures and captured the attention of the blogosphere.

Staples Goes 3D

Watch out, Shapeways-- Staples has announced a new 3D printing service in the Netherlands and Belgium. It'll be using the innovative IRIS 3D printer, which eschews the usual extruded plastic material in favor of layered paper. This also allows the printer to add color as it prints, resulting in photorealistic imagery as well as three-dimensional structure.

Pop Open a Frosty Can of... Angry Birds?


Making the Fit Feminine


Rum & Coke From a Vending Machine? Why Not!

So says the management at Taco Mac in Atlanta, who are hoping to repurpose Coca Cola’s successful Freestyle machines to also dispense booze along with their 120 sodas. If they have their way, expect to have the privilege of adding anything from rum or vodka, to tequila or Jack Daniels to your Cherry Coke-Sprite-Fanta concoction.

Just watch it with the DIY Long Island Iced Tea.

Via HuffPo

Posted by Emilie

Pantone and Sephora Join Forces

It was only a matter of time before companies started leveraging Pantone’s incredible Capsure technology, and it looks like Sephora will be the first to step up. They’ve just announced a game-changing skintone matching service using the sleek mini color spectrometer called Color IQ.

Beer Packaging Goes Pre-Pop-Top

When was the last time you needed a church key to open a beer? Do you even remember the once-ubiquitous church key? Once upon a time, in the days before the pull tab or the pop top, beer was sold in flat-top cans that required a special triangle-pointed opener – we still use them sometimes for things like big cans of pineapple juice. And now one beer company, the appropriately-named Churchkey Can Co., is bringing back the classic design.

Foodie Culture Set To Go Truly Mainstream

Former president and COO of McDonald’s, Mike Roberts, has a new venture in the works that might surprise you – a sustainable, grass-fed, butter-free, cream-free, white sugar-free, white flour-free, high-fructose corn syrup-free, GMO-free, trans fats-free, additives-free, and generally all-the-bad-stuff-for-you-free chain of restaurants, utilizing the much maligned but highly efficient McDonald’s style of supply chain management.

Mountain Dew Goes Malted

South America has long had malt-flavored soft drinks like Polar and Malta, and now Mountain Dew is bringing it to the states with Mountain Dew Johnson City Gold. It’ll launch in select midwestern markets this summer, following on the heels of Monster’s UberMonster, a non-alcoholic malt energy drink launched earlier this year. Check out the details over at BevNet.

Bidding With Your Run

Have trouble keeping to your running schedule? There are all kinds of psychological tricks you can use to make sure you slip on the sneakers every day, but Nike Mexico has gone right for the jugular – you can use their Facebook app to turn your Nike+ miles into money to spend on Nike products. And these aren’t just fixed prices we’re talking about, either – they’re auctions! So you’d better run extra far if you’re worried you’ll lose that breathable tank top to Bidder 357 from Acapulco.