It was only a matter of time before Pinterest became another place to spend money on things you never knew you needed. Over the past weekend, the brains behind Pinterest analytics add-on Pintics created ShopInterest, a DIY service that lets anyone with a Pinterest account turn their boards into web shops. Look out Etsy!
Posted by Krista
The History Channel turned our corner of Union Square into a barbecue today, bringing in a truck-sized smoker and grill and handing out free BBQ all day. It was all part of the Cross-Country Cookout, a series of promotions across the US for their burgeoning reality TV lineup. The vibe was relaxed as New Yorkers - or, more likely, tourists - played lawn games and chatted with the cooks. We love a good interactive brand experience, and judging by the size of the crowd, History built up a Texas-sized helping of good will over the course of the afternoon.
Posted by David
We love a good customization story, but is Rayfish taking things too far? The boutique sneaker startup is offering custom kicks made from stingray leather, commonly known as shagreen, with patterns of your choosing. But these patterns aren’t just printed on the leather – they’re grown organically, by altering the ray’s genes. Sound a little sci-fi? It might be. Skeptics around the web are combing the site for signs of a hoax, and some experts have expressed doubts as to the validity of their science and the practicality of such a complex and time-consuming process.
Surprising to some… whiskey is a spirit distilled from beer. Usually distillers work with bland beer not intended for drinking. However, this practice has been changing over the past several years with small craft brewers venturing into the world of whiskey, but now big time brewer Boston Beer Co., maker of Sam Adams is taking a crack at it. The venture will not be a money maker for Boston Beer Co.
Columbia Sportswear recently announced Omni-Freeze Zero, a technology that uses special polymer rings on their activewear, that absorb and swell up with your sweat rather than get rid of it, cooling you down instantly.
According to Woody Blackford, head of Columbia’s 'Performance Innovation Team', "sponsored athletes using Omni-Freeze Zero have noted that in hot, humid conditions, this is the first technology that feels cooler and more comfortable than wearing nothing at all.”
Seems that the lines on Solo plastic cups happen to be perfect measures for various standard alcohol serving sizes. While a company rep says that it’s just a coincidence, it seems like great underground marketing. So next time you’re served wine in a plastic Solo cup, make sure they stop the pour at the appropriate line.
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With brands like Fage and Chobani a common sight in every grocer's refrigerator, it seems clear that Americans have embraced the texture and flavor of strained Greek yogurt. The next logical step? Frozen Greek yogurt! In the last couple months, Stonyfield's Oikos brand and Ben & Jerry's have both launched versions of the frozen concoction.
Just in time for Valentine's Day, Pizza Hut has announced its new "Perfect Proposal" package, a $10,010 item that includes a ruby engagement ring, limo service, fireworks show, flowers, photographer and videographer, as well as a Pizza Hut dinner box. While this may be an extreme case of gilding the lilly - a standard, unadorned dinner box retails for a more reasonable $10 - we think it's also a clever way of highlighting a menu item aimed at couples.
For Advertising Week 2011, Consumer Eyes attended an inspiring talk by Paul Lavoie, co-founder & chairman of TAXI Advertising, on his philosophy of doubting conventional thought – thinking outside of the box, so to speak.
Consumer Eyes is relaunching its website! We've got a fresh new look, and lots of exciting new features to check out like Expert Eyes - our new collection of interviews with thought-leaders from a wide range of categories and disciplines.