Surprising to some… whiskey is a spirit distilled from beer. Usually distillers work with bland beer not intended for drinking. However, this practice has been changing over the past several years with small craft brewers venturing into the world of whiskey, but now big time brewer Boston Beer Co., maker of Sam Adams is taking a crack at it. The venture will not be a money maker for Boston Beer Co.
Columbia Sportswear recently announced Omni-Freeze Zero, a technology that uses special polymer rings on their activewear, that absorb and swell up with your sweat rather than get rid of it, cooling you down instantly.
According to Woody Blackford, head of Columbia’s 'Performance Innovation Team', "sponsored athletes using Omni-Freeze Zero have noted that in hot, humid conditions, this is the first technology that feels cooler and more comfortable than wearing nothing at all.”
Seems that the lines on Solo plastic cups happen to be perfect measures for various standard alcohol serving sizes. While a company rep says that it’s just a coincidence, it seems like great underground marketing. So next time you’re served wine in a plastic Solo cup, make sure they stop the pour at the appropriate line.
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With brands like Fage and Chobani a common sight in every grocer's refrigerator, it seems clear that Americans have embraced the texture and flavor of strained Greek yogurt. The next logical step? Frozen Greek yogurt! In the last couple months, Stonyfield's Oikos brand and Ben & Jerry's have both launched versions of the frozen concoction.
Just in time for Valentine's Day, Pizza Hut has announced its new "Perfect Proposal" package, a $10,010 item that includes a ruby engagement ring, limo service, fireworks show, flowers, photographer and videographer, as well as a Pizza Hut dinner box. While this may be an extreme case of gilding the lilly - a standard, unadorned dinner box retails for a more reasonable $10 - we think it's also a clever way of highlighting a menu item aimed at couples.
For Advertising Week 2011, Consumer Eyes attended an inspiring talk by Paul Lavoie, co-founder & chairman of TAXI Advertising, on his philosophy of doubting conventional thought – thinking outside of the box, so to speak.
Consumer Eyes is relaunching its website! We've got a fresh new look, and lots of exciting new features to check out like Expert Eyes - our new collection of interviews with thought-leaders from a wide range of categories and disciplines.
It's old news that Starbucks patrons can use gift cards loaded onto their iPhones to pay for lattes - but one programmer has turned the feature into a fascinating social experiment. That man, Jonathan Stark, decided to see what would happen if he made his gift card entirely public; anyone can download his card onto their phone (get it for yourself here) and use it to pay for their coffee. Of course, with his card info entirely public, anyone can also choose to put money back into the card.
New York Magazine’s “Grub Street” blog recently declared the death of the “curation” buzzword. In the last few years, it’s become an inescapable part of restaurant menus and press releases, an easy way to boost cachet and make any group of items sound like they were placed together only after hours of careful consideration.
A new grocery store in Austin, In.gredients, is looking to change the way we buy our food. Shoppers are expected to bring their own packaging - typically jars and tupperware from home - and purchase loose items by weight, selecting from a wide range of meats, dairy, grains, spices and other items. Beer and wine will even be available on tap for those who bring their own growlers or bottles.