Eye Sightings

The Consumer Eyes Blog

Category: Marketing & Retail

Soylent Green is... Actually Pretty Good!

Readers of a certain age will likely remember the 1973 film Soylent Green, in which the inhabitants of a polluted, overcrowded world subsist on a mysterious food known only as Soylent Green. And even if you haven't seen the movie, you likely know how that turned out.

Sweet Software

Google has a longstanding tradition of naming each new iteration of its Android operating system after a dessert. We've seen Jellybean, Cupcake and even Froyo over the years – but the software giant is shaking it up a bit with the new Android 4.4, codenamed.... KitKat!

Brooklyn Gets a New Kind of CSA

In the last decade, we've seen the Community Supported Agriculture concept move from the hippie fringe to the urban mainstream. CSAs have become synonymous with DIY culture, the farm-to-table movement, and the urban hipster.

Is Junk Food the Solution?


Buying for Good


Project 7 is an attempt to use the force of consumerism to affect positive change in the world. The brainchild of entrepreneur, Tyler Merrick, Project 7 is built on the idea that if people are going to buy things… and they are… there should be a way that at least part of the price could be diverted to making life better for people around the globe.



The Beer Can, Improved

It's been a busy week for beer can designs. Budweiser just announced a new can that mirrors their signature bow-tie logo, and hopefully gives drinkers a better grip, but craft brewer Sly Fox may have just done them one better. They've adopted the "360 Lid," which takes the conventional  pull-tab and expands it to encompass the entire top of the can.

Selfridges 'Silences' Brands


Selfridge’s No Noise project centres around the re-launch of its Silence Room, an innovation first created by founder Harry Gordon Selfridge in 1909, to allow customers to ‘take a moment to pause and switch off’ and where they will be asked to leave shoes, phones and ’21st century distractions’ at the door.

Haute Video Games


Classic video games from the 80s and 90s have been undergoing a rennaissance for a while now. But lately a number of signs are indicating this revival is taking on a decidedly upscale air.

Play *With* Your Food

Restaurant Snacking Gains Steam

It’s a trend that has infiltrated every class of restaurant, from the dollar menu to the tasting menu. Call it what you will – small plates, shared plates, minis, tapas or the fourth meal – the snack sized portion has taken the country by storm.