Eye Sightings

The Consumer Eyes Blog

Category: Marketing & Retail

Craft Sodas Get a Vinegar Bite

Lately we've been hearing a lot about the craft soda trend. Brands like Izze and GuS have been giving consumers premium soda options for a while now, but in the last year or so, a new wave of hyperlocal artisanal makers has emerged on the scene. We currently have our eye on Genki-Su, a Portland-based brand that's still just $1000 short of their Kickstarter goal. Their sodas come in Japanese flavors like Yuzu and Shiso mint, and all feature an extra hit of tartness from Okinawan coconut vinegar.

Pops with Hops: Little Brands Give Big Brands a Boost

 

In a world in which food trends are moving from the leading edge to the mainstream faster than ever before, it can pay for big brands to work with the little guy. Venerable New York landmark Murray's Cheese has had a successful partnership with Kroger supermarkets for several years now, and booming hamburger chain Shake Shack has just announced that they'll be using Dominique Ansel's cronuts for a new cronut "concrete."

Soylent Green is... Actually Pretty Good!

Readers of a certain age will likely remember the 1973 film Soylent Green, in which the inhabitants of a polluted, overcrowded world subsist on a mysterious food known only as Soylent Green. And even if you haven't seen the movie, you likely know how that turned out.

Sweet Software

Google has a longstanding tradition of naming each new iteration of its Android operating system after a dessert. We've seen Jellybean, Cupcake and even Froyo over the years – but the software giant is shaking it up a bit with the new Android 4.4, codenamed.... KitKat!

Brooklyn Gets a New Kind of CSA

In the last decade, we've seen the Community Supported Agriculture concept move from the hippie fringe to the urban mainstream. CSAs have become synonymous with DIY culture, the farm-to-table movement, and the urban hipster.

Is Junk Food the Solution?

 

Buying for Good

 

Project 7 is an attempt to use the force of consumerism to affect positive change in the world. The brainchild of entrepreneur, Tyler Merrick, Project 7 is built on the idea that if people are going to buy things… and they are… there should be a way that at least part of the price could be diverted to making life better for people around the globe.

DON’T INDULGE TOO MUCH OR YOU WON’T FIT IN THE CLOTHES

 

The Beer Can, Improved

It's been a busy week for beer can designs. Budweiser just announced a new can that mirrors their signature bow-tie logo, and hopefully gives drinkers a better grip, but craft brewer Sly Fox may have just done them one better. They've adopted the "360 Lid," which takes the conventional  pull-tab and expands it to encompass the entire top of the can.

Selfridges 'Silences' Brands

 

Selfridge’s No Noise project centres around the re-launch of its Silence Room, an innovation first created by founder Harry Gordon Selfridge in 1909, to allow customers to ‘take a moment to pause and switch off’ and where they will be asked to leave shoes, phones and ’21st century distractions’ at the door.

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