Eye Sightings

The Consumer Eyes Blog

Category: Marketing & Retail

YouTube Launches TrueView for Shopping

We've seen some great ideas for expanding the influence of YouTube advertising content - see, for example, Geico's brilliantly unskippable ads - but now, the video service is launching a new type of ad that will allow users to jump directly into purchasing the products they see.

An Apple Before You Shop...

Our friend Brian Wansink, star of several of our Expert Eyes videos, has just released some new findings from his work at the Cornell Food and Brand Lab. Did you know that eating an apple before shopping has been shown to make you buy 25% more fruits and vegetables? It's all about getting yourself in a healthy mindset before you start making all those little in-store decisions.

High-Tech Packaging, Spotted in the Wild

 

Pressure Builds on Sodastream

In the world of countertop drinks appliances, there are two clear leaders: in one corner, we have Sodastream, the undisputed champ of home soda making. In the other, Keurig, which has beaten back all other challengers to its proprietary-coffee-pod-system crown. So far, the two have grown their share in their respective markets without clashing. 

Eyes on Brooklyn for the Latest Food Startups

 

Brooklyn's foodie scene just keeps growing; what started as a few farm-to-table restaurants and underground dining clubs has grown into an entire ecosystem. No other place is so closely watched by the big tastemakers - which is why we went to this year's Future Food Expo, part of Taste Talks, keen to interview the latest startups.

The Tenacity of the Home-Cooked Meal

In your estimation, how often do low- and middle-income consumers cook at home? A recent study, published in the sociology journal Contexts examined that question in depth, and had some interesting findings. Vox interviewed one of the scientists behind the paper, and the resulting article is absolutely worth reading in full

E-Ink in the Checkout Line

Remember e-ink? For a moment around 2010, it looked poised to take the world by storm. While Amazon continues to use it for some Kindles - and some would say it still makes for the most readable display - it never really caught on in broader applications. But it's not dead; it remains perhaps the most power-efficient way to run a digital screen, and that feature means e-ink is showing up in some unexpected places.

Removing BPA From Your Shopping Cart - And Your Wallet

While the efforts to purge BPA from plastic bottles are well known, there are still some unexpected places where the chemical can show up. Earlier this year, it was revealed that the thermal paper used in receipts can actually transfer a measurable amount of BPA through the skin, and the race was on to find a suitable replacement. 

Giving Consumers the All-Access Pass

Ever had a particularly exhausting day shopping at Ikea and found yourself looking longingly at those beds in the showroom? Soon, your napping fantasy could be a reality. Ikea Australia recently announced that they'd be listing some of their showroom beds on AirBnB, letting consumers actually spend the night in the ultimate immersive Ikea experience.

Beer Brewers Appeal to the Consumer’s “Inner Child”

Adults don’t get the summer off, the way kids do, but there are some compensatory pleasures – like a nice cold beer. Some recent beer offerings, however, seem to be playing directly to consumers’ nostalgia for childhood.

PBJ (& B)

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