Eye Sightings

The Consumer Eyes Blog

Category: Marketing & Retail

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Buying for Good

 

Project 7 is an attempt to use the force of consumerism to affect positive change in the world. The brainchild of entrepreneur, Tyler Merrick, Project 7 is built on the idea that if people are going to buy things… and they are… there should be a way that at least part of the price could be diverted to making life better for people around the globe.

DON’T INDULGE TOO MUCH OR YOU WON’T FIT IN THE CLOTHES

 

The Beer Can, Improved

It's been a busy week for beer can designs. Budweiser just announced a new can that mirrors their signature bow-tie logo, and hopefully gives drinkers a better grip, but craft brewer Sly Fox may have just done them one better. They've adopted the "360 Lid," which takes the conventional  pull-tab and expands it to encompass the entire top of the can.

Selfridges 'Silences' Brands

 

Selfridge’s No Noise project centres around the re-launch of its Silence Room, an innovation first created by founder Harry Gordon Selfridge in 1909, to allow customers to ‘take a moment to pause and switch off’ and where they will be asked to leave shoes, phones and ’21st century distractions’ at the door.

Haute Video Games

 

Classic video games from the 80s and 90s have been undergoing a rennaissance for a while now. But lately a number of signs are indicating this revival is taking on a decidedly upscale air.

Play *With* Your Food

Restaurant Snacking Gains Steam

It’s a trend that has infiltrated every class of restaurant, from the dollar menu to the tasting menu. Call it what you will – small plates, shared plates, minis, tapas or the fourth meal – the snack sized portion has taken the country by storm.

Smartphone EKG

 

An Easy-Bake Oven for All

The internet is abuzz with the news that Hasbro will be releasing new non-gender-specific colors of its Easy-Bake Oven. The move was apparently already underway at the toymaker when a 13-year-old girl in New Jersey created an online petition that garnered over 400,000 signatures and captured the attention of the blogosphere.

Staples Goes 3D

Watch out, Shapeways-- Staples has announced a new 3D printing service in the Netherlands and Belgium. It'll be using the innovative IRIS 3D printer, which eschews the usual extruded plastic material in favor of layered paper. This also allows the printer to add color as it prints, resulting in photorealistic imagery as well as three-dimensional structure.

Pop Open a Frosty Can of... Angry Birds?

 

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