Eye Sightings

The Consumer Eyes Blog

Category: Design

Beer Packaging Goes Pre-Pop-Top

When was the last time you needed a church key to open a beer? Do you even remember the once-ubiquitous church key? Once upon a time, in the days before the pull tab or the pop top, beer was sold in flat-top cans that required a special triangle-pointed opener – we still use them sometimes for things like big cans of pineapple juice. And now one beer company, the appropriately-named Churchkey Can Co., is bringing back the classic design.

Reducing Through Reuse

McDonald's France recently revealed handsome new coffee cups, designed by Patrick Norguet, that pack a pretty impressive feature - they're reusable. You'll be able to return the cup at the end of the meal, or take it with you and reuse as often as you like. Here's hoping something similar comes to the US in the near future.

Posted by David

Reality to be Augmented in 2014?

Google’s ever-evolving foray into augmented reality, which began as the Google Goggles app and was teased earlier this year as Google Glasses, has reached a new iteration. At the Google IO conference last week, Sergey Brin presented a new demo of the project, now called simply Google Glass. It was also announced that developers could buy an early version of the glasses next year, for $1500, with a consumer version hitting stores sometime in 2014.

Genetically Engineered Bio-Kicks

We love a good customization story, but is Rayfish taking things too far? The boutique sneaker startup is offering custom kicks made from stingray leather, commonly known as shagreen, with patterns of your choosing. But these patterns aren’t just printed on the leather – they’re grown organically, by altering the ray’s genes. Sound a little sci-fi? It might be. Skeptics around the web are combing the site for signs of a hoax, and some experts have expressed doubts as to the validity of their science and the practicality of such a complex and time-consuming process.

The End of the Mouse?

Still waiting for that gesture-based computing you saw in Minority Report to become a reality? Well, if Leap has anything to say about it, you’ll be using gestures to control your standard computer as early as December — no kidding! Their Leap Motion technology is designed to work with Windows 7 & 8, as well as Mac OS X, and it holds great promise for anything from gaming, to 3D modeling, to high tech surgery. The best part? It’s on pre-sale now for less than you’d pay for a fancy gamer’s mouse at $70.

Posted by Emilie

Hybrids Hit the Track

It would have been hard to imagine even 10 years ago, but this year’s running of the 24 Hours of Le Mans was dominated by hybrids: the winning car was an Audi e-Tron Quattro, and its toughest competition came from a pair of Toyota hybrid prototypes. Audi also fielded two diesels, which have performed well in the past.

More on the Red Solo Cup

Spent the weekend measuring out your drinks with the ridges on your Solo cup? Solo has responded to the viral explanation of their cup's measuring potential with their own infographic, a clever way to set the record straight and help build on the buzz. Check out their response in the image above, and take a look here for the original pic.

Using Sweat to your Advantage

Columbia Sportswear recently announced Omni-Freeze Zero, a technology that uses special polymer rings on their activewear, that absorb and swell up with your sweat rather than get rid of it, cooling you down instantly.

According to Woody Blackford, head of Columbia’s 'Performance Innovation Team', "sponsored athletes using Omni-Freeze Zero have noted that in hot, humid conditions, this is the first technology that feels cooler and more comfortable than wearing nothing at all.”

Red Solo Cup - Let's Have a Party

Seems that the lines on Solo plastic cups happen to be perfect measures for various standard alcohol serving sizes. While a company rep says that it’s just a coincidence, it seems like great underground marketing. So next time you’re served wine in a plastic Solo cup, make sure they stop the pour at the appropriate line.

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