Eye Sightings

The Consumer Eyes Blog

Category: Design

Up, On the Rocks, or Bagged?

The biggest news for pre-mixed cocktails looks to be the plastic pouch. Popular for baby food and medicine, the flat-when-empty package has since been repurposed as a creative container for drinks that consumers might not be willing to mix themselves.

Disney's Labs Yielding Innovation

When you think about cutting edge technological innovation, which companies immediately spring to mind? Your first guess probably isn't Disney, but that could soon change - their research labs have been on a tear lately, with a couple of attention-grabbing creations hitting the tech blogs.

Method and the Great Pacific Garbage Patch, Kids

Innovative cleaning product maker Method hosted numerous beach cleanups this year on Hawaii’s beaches (where GPGP debris often washes ashore) and collected 3000 lbs of usable plastic material. It was then mixed with conventional plastic waste and incorporated into their packaging for their new Sea Minerals line. We think it's great to see a brand pushing recycled-content packaging beyond just a percentage number on a label!

Posted by Steve

Rum & Coke From a Vending Machine? Why Not!

So says the management at Taco Mac in Atlanta, who are hoping to repurpose Coca Cola’s successful Freestyle machines to also dispense booze along with their 120 sodas. If they have their way, expect to have the privilege of adding anything from rum or vodka, to tequila or Jack Daniels to your Cherry Coke-Sprite-Fanta concoction.

Just watch it with the DIY Long Island Iced Tea.

Via HuffPo

Posted by Emilie

Pantone and Sephora Join Forces

It was only a matter of time before companies started leveraging Pantone’s incredible Capsure technology, and it looks like Sephora will be the first to step up. They’ve just announced a game-changing skintone matching service using the sleek mini color spectrometer called Color IQ.

Beer Packaging Goes Pre-Pop-Top

When was the last time you needed a church key to open a beer? Do you even remember the once-ubiquitous church key? Once upon a time, in the days before the pull tab or the pop top, beer was sold in flat-top cans that required a special triangle-pointed opener – we still use them sometimes for things like big cans of pineapple juice. And now one beer company, the appropriately-named Churchkey Can Co., is bringing back the classic design.

Reducing Through Reuse

McDonald's France recently revealed handsome new coffee cups, designed by Patrick Norguet, that pack a pretty impressive feature - they're reusable. You'll be able to return the cup at the end of the meal, or take it with you and reuse as often as you like. Here's hoping something similar comes to the US in the near future.

Posted by David

Reality to be Augmented in 2014?

Google’s ever-evolving foray into augmented reality, which began as the Google Goggles app and was teased earlier this year as Google Glasses, has reached a new iteration. At the Google IO conference last week, Sergey Brin presented a new demo of the project, now called simply Google Glass. It was also announced that developers could buy an early version of the glasses next year, for $1500, with a consumer version hitting stores sometime in 2014.

Genetically Engineered Bio-Kicks

We love a good customization story, but is Rayfish taking things too far? The boutique sneaker startup is offering custom kicks made from stingray leather, commonly known as shagreen, with patterns of your choosing. But these patterns aren’t just printed on the leather – they’re grown organically, by altering the ray’s genes. Sound a little sci-fi? It might be. Skeptics around the web are combing the site for signs of a hoax, and some experts have expressed doubts as to the validity of their science and the practicality of such a complex and time-consuming process.

The End of the Mouse?

Still waiting for that gesture-based computing you saw in Minority Report to become a reality? Well, if Leap has anything to say about it, you’ll be using gestures to control your standard computer as early as December — no kidding! Their Leap Motion technology is designed to work with Windows 7 & 8, as well as Mac OS X, and it holds great promise for anything from gaming, to 3D modeling, to high tech surgery. The best part? It’s on pre-sale now for less than you’d pay for a fancy gamer’s mouse at $70.

Posted by Emilie