Eye Sightings

The Consumer Eyes Blog

Category: Consumer Cohorts (Boomers, Teens, Parents etc)

Age Exploration

They say that to really get to know your consumer you need to walk in his shoes. Well how about walking around in his body?

The new Age Explorer Suit makes it possible for marketers to experience life as an average 70-year-old does. The full-body age-simulation suit has over 13 pounds of added weight so the wearer feels heaviness in the limbs and joint stiffness. There's also a visor that restricts vision, earmuffs to give the impression of partial deafness and pin-like devices in the fingers to simulate arthritis.

Communal Living

A new study finds that the proliferation of the single-person household is draining the environment. Some New Age-types also claim it's not healthy to live alone. Is communal living poised to become the hottest news on the domestic front?

Co-housing, like single living, is in fact on the rise.

Senior Eating

There are plenty of people in the nutrition field who don't agree with the "healthy eating" guidelines offered in the USDA?s ubiquitous food pyramid.

And now, researchers at Tufts University are going so far as to say that for seniors it's definitely out of whack.

Tufts' new revised model pyramid is strictly for the 70+ set. As a result, there are allowances made for those extra dietary requirements that become necessary with age.

Hooked on Emoji

Always the trendsetters, Japanese teens have found yet another way of communicating.

It doesn't involve hanging up their cell phones, but rather, adding a new "language" to old cellulars - this one based on the cliché of a picture being worth a thousand words.

Known as "Emoji," or tiny pictures, the language uses images to convey words. Companies such as DoCoMo and J-Phone have created hundreds of shorthand icons, from an outstretched palm which says "goodbye," to jugs of beer and animated kisses.

Bible Foods

To some, religion seems out of place in the Pledge of Allegiance. Others are trying to push it onto consumers' plates.

Consider this new crop of "Bible foods":

A company called House of David Foods is marketing a Bible Bar and Bible Granola. Both are said to have "nutritional and spiritual" value and include the seven foods of Deuteronomy - wheat, barley, raisins, honey, figs, olive oil and pomegranates. The products are sold in some 2500 stores nationwide, including religious shops and bookstores.

Consumer Rainbow

Can the color of your product make or break it?

It may seem preposterous until you consider purple ketchup and pink margarine.

Or Kool-Aid's Magic Twists, the drink mix that changes colors when prepared. Magic Twist's newest entry -- Switchin' Secret -- goes even further. It's an orange powder that turns into a secret color and flavor.

Fast or Slow?

Is slow the new fast? It depends upon whom you ask.

The Cell Phone Antidote

Last week, while riding on a bus we heard a man angrily shout "You're what's ruining the world!" to another passenger whose cell phone was ringing.

He may be extreme in his anti-cell phone sentiments, but it turns out he's not the only one looking for peace in a beeping, buzzing, chattering world.

Wired Magazine calls it "power rudeness." This "ugly behavior enabled by the digital age" includes practices such as using beepers in movie theaters or taking cell phone calls in restaurants.

Hick Chic

If you want to find the latest, hippest consumer, don't head for the clubs... check out the trailer park.

That's right. Hick is the new hip.

In Manhattan, trendistas are footing cowboy boots and sporting mullet haircuts. At night, you'll find them throwing back $6 Pabst Blue Ribbon beers in hillbilly-themed bars like Motor City and the aptly named Trailer Park Bar, where racetrack and trailer park paraphernalia adorn the walls.

Home Video Editing

Think you received (or at least heard about) every new gadget and tech toy over the holidays?