Eye Sightings
The Consumer Eyes Blog
Category: Consumer Cohorts (Boomers, Teens, Parents etc)
Social Media Do's and Don'ts from the ReadWriteWeb 2WAY Summit
Do you know what the future of social media holds? This week we sent two members of our team (Dave B. and Dave C., a.k.a. "the Daves") to ReadWriteWeb's annual 2WAY summit at Columbia University in search of insights about digital technologies and social media.
In many ways, we're on the threshold of a new phase of the social media boom. 71% of the US population is on Facebook. 89% of US adults are using some form of social media, and 88% of companies are communicating with them. As this technology nears saturation, brands will need to find new ways to stand out from the crowd.
PetTech
There's no doubt that consumers today love their gadgets almost as much as they love their pets. Lately we've noticed these two loves are coming together in interesting ways that let the four-legged members of the family engage and enjoy tech toys as much as humans.
It Was Twenty Years Ago Today
On March 4, 1991 Consumer Eyes opened its doors for business. Though it sometimes feels to us like that was just yesterday, it's not. So, as we look forward to the next twenty years, let's take a glance back.
Silly? Maybe... But Unstoppable
There's no doubt we're living in high-tech times, and raising a next generation at home with touch screens, interactive media and virtual everything. Which makes it all the more refreshing to see that the most recent trend among pre-teens is the wearing, collecting, trading and sharing of... rubber bands.
What's Good for Fido
With all the debates around healthcare in Congress, little attention is being paid to an interesting trend emerging from the world of veterinary medicine. House pets, at least, are getting more medical treatments than ever before, with almost $13B expected to be spent this year on pet health care, up over 10% from 2009. Evolving medical advancements in pet care include cat scans, root canals and cancer surgery. The surprise? Turns out the ultimate beneficiaries of all the advances in animal treatments might just be humans!
Laser Therapy
Mind Games
This year's hot toys sound like something out of science fiction. They're brainwave controlled games that you manipulate using nothing but the power of your mind. The key is wireless headsets that can read your brain activity (using a simplified version of the technology underlying EEG medical tests) and translate it into physical actions.
Certainly the toys are revolutionary. Geoff Walker, a senior vice president at Mattel, acknowledges that users "spend the first 20 minutes stunned that it actually works."
Top Dog in the Skies
Kitchen Kids
Back to School Tech Cool
It’s that time of year again. The beach has given way to the classroom. But the days of sending your child off to school with some freshly sharpened No. 2 pencils and a new three-ring binder are long gone. These days, progressive schools are turning to ‘smart boards’ as a teaching tool, and tech marketers are targeting returning scholars with a crop of fun and cool new technologies for use in the home or classroom. Here’s a roundup of just a few:
A New Service Just for Kids
Pages
Categories
Tags
Archive
