Eye Sightings

The Consumer Eyes Blog

February 27, 2015

 

For those of us who watch food culture obsessively, it's easy to forget that beneath the constantly churning waves of blog-worthy trends and counter-trends there lies a mainstream that changes at a far slower pace. While hotter, spicier foods of all kinds are hardly news in the foodie sphere, we're seeing some signs that the broader American palette has started taking to the heat in a big way.

In what appears to be the final stage of sriracha assimilation, Heinz has announced a soon-to-launch sriracha ketchup blend. While we imagine the spiciness will be toned down quite a bit, the launch is nevertheless a sign that sriracha has transcended the novelty stage (think sriracha lollipops, beer, chips, etc.) and found a place on kitchen tables across America.

And in the drink world, Bud Light has announced MixxTails, a line of bottled pre-mixed cocktails (an idea that's older than you might think) that includes a "Firewalker" cinnamon flavor. As Grubstreet points out, this is a move that might not have happened without the recent, massive success of Fireball, a cinnamon whiskey from Sazerac that has become something of a cultural phenomenon.

So, what's next? Szechuan peppercorns? Bhut Jolokia? Probably not any time soon. But if you're thinking about adding a little heat to your next offering, or including a spicy SKU in a new line, it's likely that even the most traditional palettes will be interested in giving it a try.

January 30, 2015

 

A recent article in Packaging World examines the world of printed electronics, or PE, which stand ready to revolutionize product packaging. Using ultra-thin electronics and power supplies, they can be used to add flash to items on store shelves (check out Bombay Sapphire's awesome phosphorescent box) or even automatically update to display the freshness of the product contained within.

We hear about unusual new packaging innovations every once in a while, and to be honest, most of them seem to fizzle for one reason or another before they reach shelves. But PE could be different - check out the video embedded in Packaging World's article, showing some Gillette Fusion packages recently sighted at a Walgreen's in Boston that appear to be using PE. The future could be coming sooner than we think.

January 23, 2015

Sometimes it just takes a few tries for an idea to stick. Augmented reality, for example, was a big buzzword a few years ago; apps like Layar and  Google Goggles were must-downloads, Google Glass was on the horizon, and it looked as though we'd all soon be living in a hybrid of reality and the internet.

Well, we can't really call that initial wave of interest a bust - AR did catch on in some industrial fields, for example - but it didn't exactly catch fire, either. But now, with virtual reality the current techie darling, Microsoft may have found a new angle for AR. Their HoloLens headset looks a little like an Oculus Rift, but with one key difference: you can still see out. Using technology originally designed for the Kinect, the HoloLens merges stereoscopic 3D graphics with the world you see in front of you, resulting in some truly impressive experiences that merge the immersive nature of VR with the context-awareness of AR.

HoloLens kits won't be out in the wild until at least this Spring, but if we had to pick one headset right now, the HoloLens looks like an exciting example of convergence in the wearable world.

 

Image via Wired

January 8, 2015

In the world of countertop drinks appliances, there are two clear leaders: in one corner, we have Sodastream, the undisputed champ of home soda making. In the other, Keurig, which has beaten back all other challengers to its proprietary-coffee-pod-system crown. So far, the two have grown their share in their respective markets without clashing. 

But this could soon change, with word that Keurig is developing its own pod-based soda machine, codenamed Geyser. Coca Cola, a part-owner of Keurig, will be licensing pods for the device, and the Dr. Pepper Snapple Group is reportedly on board as well, giving Keurig a wide range of well-known brands to pull from. 

Will Sodastream make deals with the Keurig team's rivals? Will consumers find enough reason to make soda in a machine, instead of opening a can from the fridge? Which machine will provide better carbonation? This is one showdown we'll be watching closely.

December 12, 2014

Double rainbow, KFC Double Down, Double Double Animal Style… America loves all things double at the moment.

And so of course, it only makes sense that we’d prove a robust market for the double yolked egg. In addition to being slightly larger eggs – as you’d expect – that double yolk is also great for Paleo enthusiasts, who seek out cholesterol. Apparently the Pennsylvania Dutch have been on this trend for years. Just be prepared to shell out some extra dough – only about 1 out of every 1000 eggs laid has a double yolk.

Oh, how the tables have turned on you, egg white omelettes!

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