Eye Sightings

The Consumer Eyes Blog

December 12, 2014

Double rainbow, KFC Double Down, Double Double Animal Style… America loves all things double at the moment.

And so of course, it only makes sense that we’d prove a robust market for the double yolked egg. In addition to being slightly larger eggs – as you’d expect – that double yolk is also great for Paleo enthusiasts, who seek out cholesterol. Apparently the Pennsylvania Dutch have been on this trend for years. Just be prepared to shell out some extra dough – only about 1 out of every 1000 eggs laid has a double yolk.

Oh, how the tables have turned on you, egg white omelettes!

December 4, 2014

Considering how powerful a modern smartphone can be, it seems remarkable that most of us treat them as disposable; after a year or two, we're itching to trade up to the newest model, even if it's just for incremental gains in performance. But what if we could keep the parts of the phone that haven't been improved by the latest iteration, and just buy the parts that have?

Lately we've seen a couple innovative concepts that try to break the smartphone down to its constituent pieces - Circular Devices' Puzzlephone concept puts the phone's "Heart" (battery) and "Brain" (camera and processor) into separate components that can be mixed and matched with different "Spines" (screen and motherboard). It may seem far fetched, but it's not nearly as complex as Google's Ara concept, in which seemingly every component of the phone can be swapped out. It looks pretty cool, too - check out the video below for an in-depth look.

 

With the introduction of the original iPhone, smartphones became the quintessential gadget - a digital swiss army knife that replaced a dozen other devices with a single slab of glass. It sounded like a great idea at the time, but maybe consumers are ready to acknowledge that these technologies don't advance at a consistent pace - cameras and processors are significantly improved with each iteration, while batteries, for example, have changed comparatively very little. When we get tired of - or start feeling guilty about - throwing out the whole thing and starting over every couple years, the answer might be to start treating our smartphones less like monoliths and more like the collection of separate tools and components that they are.

November 21, 2014

Anyone can tell you that flying drones - and we should clarify here that we mean the four-rotor, commercial variety, not the military planes - are experiencing a moment of enormous public fascination. We've seen the gorgeous aerial videos, the inevitable local-news scare stories, and plenty of wacky drone-based ideas from a variety of companies. Amazon's package-delivery drone idea, though seriously far-fetched, continues to draw attention, and just this week TGI Friday's revealed a mistletoe-toting drone that can swoop in to inspire impromptu affection between guests.

It would appear that drones will inevitably become a part of our lives, as their technology improves and their prices drop. And yet, they also appear to be approaching a hurdle that's tripped up a few other sure-thing technologies recently. As cool as they might be, what do we actually need them for? For the moment, there's just one killer app: video. The batteries in most commercial drones aren't powerful enough to lift much more than a GoPro, after all, and they don't last longer than a quick sightseeing jaunt. This could change, but slowly-evolving battery tech has remained a persistent problem for manufacturers.

In the last few years, we've seen some legitimately exciting technologies appear in dramatic fashion, capture the public imagination, and stumble when it comes to broad acceptance. It wasn't long ago that Google Glass was inspiring Simpsons episodes and new pieces of privacy legislation, but after a very quiet year the vultures have begun circling. And alternative fuel cars continue to be an area of interest, but a field that included dozens of brands in the 2000s has narrowed down to just Tesla, and even its success with the Model S leaves it as a niche manufacturer.

It's a strange quirk of our era that anyone with some cash to burn can essentially live in the future - max out your credit card today and you could have a computer on your face, an electric (and partially self-driving!) car in your driveway, and a flying robot following you around. But most of us just don't have a sufficiently compelling reason to take the leap, and we continue on as we always have. When it comes to drones, the  question remains - why?

November 14, 2014

Among foodies, pizza tends to conjure images of the kind of artisanal pies dished up at shrines to bubbly crust and leafy green toppings, like New York's Roberta's and Motorino. But conventional, classic pizza - the kind that's more Ninja Turtles than Alice Waters - is hot right now, particularly among millennials. Consider, for example, the pizza bed, or the current flood of pizza-printed t-shirts that began on Tumblr but now boasts dedicated vendors. And if all those pizza graphics are making you hungry, you can order Domino's and track your pie right from your pebble smart watch. If you need something a little more Instagram-worthy, though, consider the pizza donut - proof that old trends don't die; sometimes they just merge with new ones.

November 7, 2014

 

By now, Taylor Swift's 1989 has become inescapable - and so, too, have the reports of its remarkable sales numbers. Yes, sales - as in real money paid for music. 

Plenty of these were digital copies on iTunes, of course, so we can't go so far as saying that Swift has revived the CD, but this instance nevertheless stands as a profound anomaly in the music world. In its first week, 1989 sold 1.287 million units - a number that would have made it a hit even in the heady days of the 1990s.

So what does this say for the much-discussed streaming model? Swift's label pulled all of her music from Spotify shortly after the album's release, in an effort to drum up sales, and the gambit worked. Perhaps easy access to music on Spotify and YouTube has atrophied the file-sharing abilities of America's youth, because their first response upon finding it unavailable in those places was to buy it, not steal it. Or maybe, as some in the industry have suggested, her deftly-managed social media presence convinced fans to buy the album as a sign of support; this might sound far-fetched, but it wasn't long ago that Justin Bieber's fans were organizing "buy-outs," a particularly extreme display of support in which fans would descend on a chosen store and each purchase dozens of copies of a single album. Or perhaps the urge to simply own something, most often mentioned in relation to the growing surge in vinyl record sales, has exerted some force on Taylor Swift's fans.

Whatever the cause, 1989's success presents a serious challenge for Spotify and other streaming media providers. Customers might flock to these services, but it's still the content that they love; when that content goes elsewhere, they'll go with it. And with artists already unhappy with Spotify's royalty strategy, Swift and her fans may have just started a major trend.

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