Research Tools
At Consumer Eyes, we take pride in staying on the cutting edge. As new technologies emerge – from smartphone apps to WiFi-enabled tablet computers – our suite of proprietary research tools continues to evolve as well.
Our current tools range from face-to-face real world Inputs to cutting-edge virtual inputs, conducted online or via smartphone in real time, or grounded in the 24/7 cyber world, allowing consumers to provide input at their convenience and fully participate in the process of product creation.
Some of the Research and Consumer Co-Creation Development Tools we currently deploy:
- LiveLogging - online, user-directed, longitudinally-based research that delivers real world consumer responses in real time
- ConsumerScope Videos - insight-packed video ethnographies
- Idea Spark Pack - to help our clients articulate initial assumptions
- Target-in-a-Box - to bring a consumer cohort to life
- Global Product Scan - exploring the international marketplace
- Peer-o-Scope and Child/Parent Mirroring - specialized creativity groups
- Braindrawing Sessions - real-time visual ideation with an on-the-spot artist
- Creativity Chatboard - an interactive Creativity Group
- Expert Interviews - drawn from our extended network of forward-thinking visionaries and key opinion leaders
- Expert LiveLogging - project-relevant experts blog for us
- Cyber Trend Tour - we share live links to online destinations
- Table Talk - long-term video surveillance of the family
To learn more about these, or our other proprietary tools, contact us!
