Opportunity Areas & Platforms

The output of our Exploration & Immersion phase is a series of platforms and idea sparks that together represent a strategic blueprint for the future of a product or brand.

Working closely with an expanded client team (including R&D and key stakeholders), we assess these opportunity areas and idea sparks relative to their marketplace potential, viability/technical feasibility in terms of corporate capabilities, and fit with brand equity and/or current product portfolio. This step – checking in with real-world constraints and considerations – ensures that only ideas with the most potential move forward.

Sample pages from a 2001 Opportunity Area Report for Motorola “Creating Breakthrough Wireless Devices"

What Our Clients Say:

"Consumer Eyes has always helped me think differently about our innovation pipeline. They are great at pushing the edge on territories, helping us see different pathways for expansion or breakthroughs. Coupled with their research capabilities, they make a great partner to work with."

Michael Hammer

Director, Venture Capital Strategy
PepsiCo, Inc.

"Consumer Eyes delivers winning new product positioning by leveraging rich consumer insight, cutting edge trends and relevant expert interviews. But what truly elevates them to "must-use" ideation consultants is their ability to rapidly turn innovative ideas into elegant, test-ready concepts."

Bennett Brenton

Vice President & Chief Innovation Officer
Snap-on Incorporated

"I love working with the folks at Consumer Eyes! They jump into my projects with enthusiasm and a fresh perspective that makes everyone on my team look at our business in a new way. I find their entire Consumer Immersion process valuable time well spent!"

Alexis Fried

Global Director, Marketing Research
Johnson & Johnson

"Ron and his team at Consumer Eyes are outstanding. Before I worked for OfficeMax, I had the pleasure of working with them on projects for both Motorola and Goodyear, and their inclusive, team-building process has resulted in truly breakthrough innovations. While I was at Goodyear, we worked with Consumer Eyes to create one of the most successful new products in Goodyear's history, the Goodyear Assurance with TripleTred. I highly recommend Consumer Eyes for innovation work."

Mike Kitz

Vice President OfficeMax Brands, Product Development + Imports
OfficeMax

“Ron and Consumer Eyes are truly great innovation partners – every time and on every project. They combine an extremely high level of talent and experience with high empathy for their customers – and high customization to meet the unique needs of every project. And they are down to earth, low on the ego and arrogance scale – and show genuine curiosity and passion for each client’s brand and consumer. Over the years I’ve recommended them to so many people and it’s a sure thing that when the project ends I will get a call or email thanking me for connecting them with Ron and his team. I just got (another) one the other day in fact!"

Barry Calpino

Vice President - Breakthrough Innovation and KNA New Product Development
Kraft Foods, Inc.