Creative Cultivation Methodology
Our newest innovation module picks up where our Core Innovation Methodology leaves off, taking winning concepts and ideas, and developing them into shelf-ready products backed by optimized marketing strategies.
Creative Cultivation allows us to fast-track the evolution process by refining and optimizing a product's prototype and packaging in conjunction with its positioning and marketing communication.
Very simply, it's the most effective way to ready new product ideas for the marketplace.
Core Innovation Methodology
Creative Cultivation Methodology
Fast Track to Market
Prototype Development
In collaboration with client R&D, we help turn winning ideas into real-world prototypes for consumers to see, touch, taste and smell. Alternatively we have a network of product development and design partners that can transform top-scoring ideas into prototypes and packaging that can be optimized all the way to commercialization.
Web-based/In-home Consumer Input
Ongoing interactive and extended consumer feedback around the innovations under consideration
Iterative rounds of consumer response and innovation refinement lead to an optimal and compelling product and unique positioning
Product/Positioning Optimization
Market-Ready Innovations
From drawing board to shelf on a fast track
