Core Innovation Methodology

At Consumer Eyes, we take a flexible approach, customizing a methodology to the needs of each project. But we always build consumer-compelling ideas in stages.

Our core innovation process takes us from initial category and target investigations to insight building and opportunity identification all the way to optimized innovations and strategies.

Creative Cultivation Methodology

Exploration & Immersion

Background Data /
Data Search

To ground us in existing brand, target and category data

Creative Stimulus

To inspire the team to creative thinking around project goals

Insight Mining

Tech-enabled research with target consumers to level-set our understanding of relevant consumer behaviors and category perception

Our proprietary process allows us to dynamically explore a category or opportunity area from a wide range of perspectives at once, and combines creative brainstorming exercises and stimulating inputs like trend and cohort presentations, expert interviews, trend tours and more. Learn more about it!

Insight Synthesis & Opportunity Identification

Distilling insights surfaced during our work to date and identifying significant, business-building areas of opportunity. Learn more about our opportunity area output!

Insight • Brand • Innovation

Core Innovation Methodology