Concepts & Protocepts
At Consumer Eyes, we draw on 20 years of concept-development expertise to create unparalleled consumer communications that help new ideas and strategies realize their full potential (and top scores!). Our product-naming skills are unsurpassed, and we subject all our names to preliminary trademark and copyright searches prior to sharing them with our clients.
Our concepts run the gamut from simple product statements to fully-realized and dimensionalized:
Concepts
Our state-of-the-art, quant-ready concepts are written the way consumers actually talk (and think!) and feature 3D-modeled package forms and compelling name treatments/label designs.
FlashCepts
Our newest, state-of-the-art video concept format is flexible enough to encompass 3D product visualizations, illuminating mechanism-of-action animations, emotionally-compelling images and a voiceover track with supplementary soundtrack. These multimedia video concepts boost the emotional impact of ideas, leading to richer, more insightful consumer reactions, especially among younger consumers immersed in our current video clip culture.
Protocepts and Packagecepts
We produce three-dimensional package and product samples – one-offs or multiples – giving consumers and internal client teams something concrete to interact with and respond to.
