How We Work

Consumer Eyes specializes in identifying current and emerging consumer insights, which we help our clients capitalize on through actionable innovation platforms, brand strategies and new product concepts.

Learn more about our Core Innovation Methodology

We've developed a new model that utilizes consumer co-creation and takes us from winning concepts to shelf-ready products and optimized marketing ideas.

Learn more about our Creative Cultivation Methodology

Already identified an opportunity area or platform? We can create and optimize consumer-compelling concepts, packagecepts or animated Flashcepts to meet any timeline.

Learn more about our Fast Track Concept Development

We stay on the cutting edge of consumer research with a constantly expanding array of tools and techniques that draw on the latest interactive and digital technologies to help mine for insights inside consumers' homes, and inside consumers' minds.

Learn more about our cutting-edge Research Tools

Consumer Eyes can help you learn by doing. Our training workshops can sharpen brainstorming skills, empower you to release your inner creativity and teach you foolproof ways to build insights into new products and strategies.

Learn more about our T rend & Lifestyle Presentations

We've been tracking trends for over twenty years... keeping on top of all facets of the ever-shifting consumer landscape.

Learn more about our Innovation and Creativity Training

Consumer Eyes sits at the center of a dynamic network of developers, inventors and creative entrepreneurs. You should know them, and they should know you.

Learn more about our Entrepreneur Connect

What Our Clients Say:

"Consumer Eyes has always helped me think differently about our innovation pipeline. They are great at pushing the edge on territories, helping us see different pathways for expansion or breakthroughs. Coupled with their research capabilities, they make a great partner to work with."

Michael Hammer

Director, Venture Capital Strategy
PepsiCo, Inc.

"Consumer Eyes delivers winning new product positioning by leveraging rich consumer insight, cutting edge trends and relevant expert interviews. But what truly elevates them to "must-use" ideation consultants is their ability to rapidly turn innovative ideas into elegant, test-ready concepts."

Bennett Brenton

Vice President & Chief Innovation Officer
Snap-on Incorporated

"I love working with the folks at Consumer Eyes! They jump into my projects with enthusiasm and a fresh perspective that makes everyone on my team look at our business in a new way. I find their entire Consumer Immersion process valuable time well spent!"

Alexis Fried

Global Director, Marketing Research
Johnson & Johnson

"Ron and his team at Consumer Eyes are outstanding. Before I worked for OfficeMax, I had the pleasure of working with them on projects for both Motorola and Goodyear, and their inclusive, team-building process has resulted in truly breakthrough innovations. While I was at Goodyear, we worked with Consumer Eyes to create one of the most successful new products in Goodyear's history, the Goodyear Assurance with TripleTred. I highly recommend Consumer Eyes for innovation work."

Mike Kitz

Vice President OfficeMax Brands, Product Development + Imports
OfficeMax

"The team at Consumer Eyes worked to uncover innovations against two strategic opportunity areas for Colgate. This work was done across 4 continents and multiple languages, and was managed with excellence. The insights and specific opportunities unearthed have significantly aided our innovation efforts."

Gavin du Toit

WW Director – Long Term Innovation
Colgate-Palmolive Company

“Ron and Consumer Eyes are truly great innovation partners – every time and on every project. They combine an extremely high level of talent and experience with high empathy for their customers – and high customization to meet the unique needs of every project. And they are down to earth, low on the ego and arrogance scale – and show genuine curiosity and passion for each client’s brand and consumer. Over the years I’ve recommended them to so many people and it’s a sure thing that when the project ends I will get a call or email thanking me for connecting them with Ron and his team. I just got (another) one the other day in fact!"

Barry Calpino

Vice President - Breakthrough Innovation and KNA New Product Development
Kraft Foods, Inc.

Insight • Brand • Innovation