Wonka Exceptionals

Wonka Exceptionals

2010,

Nestlé USA

We identified a new brand strategy and created a series of ideas for unique new Wonka-branded chocolate products, including a range of innovative bars (with names like Scrumdidlyumptious that helped reconnect the Wonka brand with the beloved original Willy Wonka and the Chocolate Factory film. Wonka Exceptionals was introduced in 2010 and remains Wonka’s biggest launch to date.