Viactiv Brand Strategy
2005,
McNeil Nutritionals
We helped Viactiv develop a cohesive strategy and next generation offerings that moved the brand away from a single-minded focus on weight (debunking the notion that a healthful life cannot be rich and must be guilt-free) and highlighted the importance of a sense of community in women's lives.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
