V8 Splash
1997,
Campbell Soup Company
With the V8 brand in decline, Campbell's engaged us to identify growth opportunities that leveraged the brand's heritage while moving it into new spaces, resulting in a new sub-brand that showed double-digit growth during each of its first three years in the marketplace and is currently pegged at $300 million in annual sales.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
