Trident Splash
2006,
Cadbury Adams USA
Faced with a new, center-filled pellet gum technology, we helped Cadbury Adams develop a consumer-compelling positioning and branding strategy. We built on a key insight – that consumers ideally prefer complementary flavors and textures in a single gum experience – to create Splash. An immediate success, sales reached $3.5 million in its first 3 months on the market.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
