Tonka Brand Reinvigoration
1996,
Hasbro
We reinvigorated the Tonka brand vision by extending it to new categories beyond metal trucks. Our strategy played on dads' nostalgia and their role as key influencer, reconnected the brand to the outdoors, and recognized that the brand needed to appeal to younger boys leading to a range of new Tonka products from soft plush toys to videos.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
