Stride
2006,
Cadbury Adams USA
In targeting heavy gum users, we surfaced two key insights: the No. 1 complaint is that flavor doesn't last long enough, and unique, sophisticated packaging has badge value. Combining these, we developed Stride, which built up 2.4% market share in just 3 months, helping to push Cadbury's overall share up 3 points.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
