Orbit Mist
2009,
Wm. Wrigley Jr. Company
Orbit came to us looking for a strategic innovation framework, platforms & product ideas that could bring “new news” to Orbit’s core “Just Brushed Clean” benefit. The end result was an innovative, first-of-its-kind gum product, launched in Spring 2009, that offers consumers refreshment through mouth hydration.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
