Lay's Stax & Go Snacks
2003,
Frito-Lay International
When Frito-Lay asked us to create a range of ideas for new global products and delivery systems for salty snacks we leveraged a global truth: snacking is all about convenience and ritual. And with 10% of snack consumption occurring in cars, cup-holder packaging seemed like a no-brainer, too. By 2006 the Stax line had sales of over $75 million a year.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
