Lactaid Fast Act
2005,
McNeil Nutritionals
Our goal – to refresh and optimize the Lactaid brand's overall positioning – led us to a key insight (speed of action = the key consumer desire) and new technologies that could help us deliver against it. The end result: a consumer-compelling new dairy supplement, Lactaid FastAct, the introduction of which helped drive the brand's 2008 sales up almost 7% over the previous year.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
