Kraft Acquisition of Back to Nature
2003,
Kraft Foods, Inc.
Aware that mainstream consumers are increasingly looking for better-for-you snacks, Kraft looked to us to surface and evaluate potential natural brands and then to help develop a range of new product offerings. The result? Kraft acquired Back To Nature in 2003 and since then has widely diversified the brand’s product line.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
