Kool-Aid Revamp
2008,
Kraft Foods, Inc.
Leading-edge tweens (plus a healthy bit of input from Gen-X moms) informed our comprehensive strategy for a refreshed Kool-Aid brand relaunch. New advertising, a new interactive website, a range of better-for-you product reformulations, and a brand new product offering (Burstin' Waters) all hit the market in Summer 2008.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
