Halls Fruit Breezers
2002,
Warner-Lambert
We developed a new global branding strategy for Halls that would allow the brand to leverage its "cooling" equity (sans menthol) and help it expand past cough & cold into more everyday categories. The centerpiece of our everyday throat moisturization platform was Halls Fruit Breezers, introduced in 2002.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
