Dasani
1999,
Coca-Cola
Coke sought a proprietary positioning strategy, brand and bottle shape for a new bottled water. We focused in on women – the driving force behind bottled water sales – and created a positioning built around the safety of pure filtered tap water vs. spring, very on trend in 1998, (with added minerals for enhanced flavor). Dasani is currently the nation’s fourth bestselling bottled water.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
