Colgate Total Gum Defense
2011,
Colgate-Palmolive
In a global project across multiple markets, developed and emerging, our investigation into consumer behavior and attitudes across multiple oral care categories led to the insight that gums are viewed as vitally connected to overall health. Colgate Total Gum Defense, successfully launched in 2011, was just one of the products that resulted.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
