Amp Line Extensions
2008,
PepsiCo Inc.
We helped the AMP team engage their core consumer and keep the brand's new product pipeline full with a range of new offerings such as Dale Jr.’s LTO: Tradin’ Paint (which featured a collision of 3 flavors), plus line extensions in more interesting and relevant flavors including tea and lemonade.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
