10 Cane
2005,
Schieffelin & Somerset
We set out to refine the target and positioning for this new super-premium rum. A dash of sophistication, and a product story that highlighted pure cane juice from the mystical coast of Trinidad, helped move the brand out of the everyday and shifted its appeal toward the fancy flavored vodka consumer. The result: sales growth more than doubled from 2005 to 2006.
Recent Blog Posts
Checking Out Seeds... Literally
May 2, 2012
Spring is here... a time when the world starts to turn green again... a time of rebirth. But this year, instead of celebrating the renewal of the trees in the park outside our windows, we want to celebrate the rebirth of an agricultural tradition: the seed library.
Lazy, Impatient or Befuddled Shoppers Rejoice!
March 6, 2012
Just like everything else we do these days, new technologies are changing the way we shop for groceries. Here are just a few ways a trip to the store just got (or is about to get) a little smarter and a little cooler:
Edible Silk Freshness Sensors
