Pioneering Consumer Immersion

The origins of Consumer Immersion go back to the mid-90s. At that time, we found ourselves constantly bumping up against the edges of contemporary consumer research models. We knew there must be a way to break through the walls of the focus room, to inject a dose of real-world energy into the process.

Our answer was to combine face-to-face expert interviews with in-home interviews, unique research venues and consumer-guided trend tours that exposed our clients to a range of leading-edge, project-relevant hot spots.

Our thought was that only by immersing yourself in the world of your consumer can you hope to gain true insight into his or her real-life needs and desires. Since we had been inspired by the model of foreign language immersion schools, we called our evolved process Consumer Immersion.

Learn more about how we developed Consumer Immersion!

Over the years Consumer Eyes has conducted Immersions in cities from Berlin to Beijing, Sao Paulo to Stockholm. In that time, our Consumer Immersions have continued to grow and change as well to keep up with a world of consumers who are increasingly living online. Our Consumer Immersions utilize a suite of cutting-edge, technology-driven research tools that take advantage of the latest virtual and interactive media—everything from smartphones to Google+ to whatever's coming next.