Ron is a veteran of the new product world with over 25 years' experience in the innovation and marketing industry. He founded Consumer Eyes in 1991 after 6 years with Gerald Schoenfeld, Inc., a pioneering innovations/brand development company. Continuing to reach out for new ways to explore consumers' minds and motivations, in 2000 he co-founded BuzzBack, Inc., an online market research company. In addition, he is on the Board of Directors for LINC (Literacy, Inc.) which works to inspire and enlist communities to create a better future for children through literacy. Ron is a magazine junkie, an avid foodie, a devout traveler and has been playing in a monthly poker game for more than a decade. He currently resides in Croton-on-Hudson, NY, with his wife Barb and 4 kids.